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 Digital marketing for a fashion house involves promoting and selling fashion products online through various digital channels. It includes all the activities and tactics that fashion brands use to promote their products on the internet to reach their target audience and drive sales.

Some of the key components of digital marketing for a fashion house include:

1. Website: A fashion house must have a website that showcases their products, brand identity, and values. The website should be user-friendly and visually appealing.

2. Social media: Social media platforms like Instagram, Facebook, Twitter, and Pinterest are key channels for fashion brands to reach their target audience. A fashion house can use these platforms to post images of their products, behind-the-scenes footage, and other engaging content.

3. Search Engine Optimization (SEO): A fashion house can optimize its website and content for search engines like Google to improve their visibility and ranking on search engine results pages (SERPs).

4. Email marketing: Email marketing is a powerful tool that fashion brands can use to promote their products and engage with their customers. They can send out newsletters, promotional offers, and other targeted emails to their subscribers.

5. Influencer marketing: Fashion houses can collaborate with influencers and bloggers to promote their products to a wider audience.

Overall, digital marketing for a fashion house is crucial for building brand awareness, driving traffic to their website, and increasing sales.